Optimizing relevance and revenue in ad search: a query substitution approach.

@inproceedings{radlinski-2008-optimizing, author = {Filip Radlinski and Andrei Z. Broder and Peter Ciccolo and Evgeniy Gabrilovich and Vanja Josifovski and Lance Riedel}, editor = {Sung-Hyon Myaeng and Douglas W. Oard and Fabrizio Sebastiani and Tat-Seng Chua and Mun-Kew Leong}, title = {{Optimizing relevance and revenue in ad search: a query substitution approach}}, booktitle = {{Proceedings of the 31st Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2008, Singapore, July 20-24, 2008}}, pages = {403--410}, publisher = {ACM}, year = {2008}, url = {https://doi.org/10.1145/1390334.1390404}, doi = {https://doi.org/10.1145/1390334.1390404} }