Impedance coupling in content-targeted advertising.

@inproceedings{ribeironeto-2005-impedance, author = {Berthier A. Ribeiro-Neto and Marco Cristo and Paulo Braz Golgher and Edleno Silva de Moura}, editor = {Ricardo Baeza-Yates and Nivio Ziviani and Gary Marchionini and Alistair Moffat and John Tait}, title = {{Impedance coupling in content-targeted advertising}}, booktitle = {{SIGIR 2005: Proceedings of the 28th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, Salvador, Brazil, August 15-19, 2005}}, pages = {496--503}, publisher = {ACM}, year = {2005}, url = {https://doi.org/10.1145/1076034.1076119}, doi = {https://doi.org/10.1145/1076034.1076119} }