Post-event Modeling via Causal Optimal Transport for CTR Prediction.

@inproceedings{sang-2025-postevent, author = {Yizhou Sang and Congcong Liu and Yuying Chen and Zhiwei Fang and Xue Jiang and Changping Peng and Zhangang Lin and Ching Law and Jingping Shao}, editor = {Nicola Ferro and Maria Maistro and Gabriella Pasi and Omar Alonso and Andrew Trotman and Suzan Verberne}, title = {{Post-event Modeling via Causal Optimal Transport for CTR Prediction}}, booktitle = {{Proceedings of the 48th International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2025, Padua, Italy, July 13-18, 2025}}, pages = {4249--4253}, publisher = {ACM}, year = {2025}, url = {https://doi.org/10.1145/3726302.3731942}, doi = {https://doi.org/10.1145/3726302.3731942} }