Combined Regression and Tripletwise Learning for Conversion Rate Prediction in Real-Time Bidding Advertising.

Lili Shan|Lei Lin|Chengjie Sun


Anthology ID:DBLP:conf/sigir/Shan0S18
Volume:The 41st International ACM SIGIR Conference on Research & Development in Information Retrieval, SIGIR 2018, Ann Arbor, MI, USA, July 08-12, 2018
Year:2018
Venue:Annual International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR)
Publisher:ACM
Pages:115-123
URL:https://doi.org/10.1145/3209978.3210062
DOI:https://doi.org/10.1145/3209978.3210062
DBLP:conf/sigir/Shan0S18
BibTeX:
@inproceedings{shan-2018-combined, author = {Lili Shan and Lei Lin and Chengjie Sun}, editor = {Kevyn Collins-Thompson and Qiaozhu Mei and Brian D. Davison and Yiqun Liu and Emine Yilmaz}, title = {{Combined Regression and Tripletwise Learning for Conversion Rate Prediction in Real-Time Bidding Advertising}}, booktitle = {{The 41st International ACM SIGIR Conference on Research & Development in Information Retrieval, SIGIR 2018, Ann Arbor, MI, USA, July 08-12, 2018}}, pages = {115--123}, publisher = {ACM}, year = {2018}, url = {https://doi.org/10.1145/3209978.3210062}, doi = {https://doi.org/10.1145/3209978.3210062} }