Efficient Multi-Cohort Inference for Long-Term Effects and Lifetime Value in A/B Testing with User Learning.

@inproceedings{simionato-2026-efficient, author = {Dario Simionato and Hadas Raviv and Weiguo Wang and Andrea Tonon and Sachin Pathiyan Cherumanal and Mingxue Wang and Andrea Tonon and Sachin Pathiyan Cherumanal and Hadas Raviv and Weiguo Wang and Tong Gui and Xiaoyue Li}, editor = {Hannah Bast and Alistair Moffat and Falk Scholer and Marc Najork and Min Zhang and Hannah Bast and Marc Najork and Min Zhang}, title = {{Efficient Multi-Cohort Inference for Long-Term Effects and Lifetime Value in A/B Testing with User Learning}}, booktitle = {{Proceedings of the 49th International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2026, MelbourneVICAustralia, July 20-24, 2026}}, pages = {4891--4895}, publisher = {ACM}, year = {2026}, url = {https://doi.org/10.1145/3805712.3808519}, doi = {https://doi.org/10.1145/3805712.3808519} }