Who Is Shopping With You? How Persona Design Shapes Cognitive and Social Engagement in AI Shopping Agents.

@inproceedings{song-2026-shopping, author = {Hyungwoo Song and Hyeonseok Jeon and Lawrence J. Mazlack and Kyusik Kim and Hyeonseok Jeon and Lawrence J. Mazlack and Minjeong Shin and Bongwon Suh}, editor = {Hannah Bast and Alistair Moffat and Falk Scholer and Marc Najork and Min Zhang and Hannah Bast and Marc Najork and Min Zhang}, title = {{Who Is Shopping With You? How Persona Design Shapes Cognitive and Social Engagement in AI Shopping Agents}}, booktitle = {{Proceedings of the 49th International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2026, MelbourneVICAustralia, July 20-24, 2026}}, pages = {4133--4138}, publisher = {ACM}, year = {2026}, url = {https://doi.org/10.1145/3805712.3809984}, doi = {https://doi.org/10.1145/3805712.3809984} }