An Exploration of Evaluation Metrics for Mobile Push Notifications.

@inproceedings{tan-2016-exploration, author = {Luchen Tan and Adam Roegiest and Jimmy Lin and Charles L. A. Clarke}, editor = {Raffaele Perego and Fabrizio Sebastiani and Javed A. Aslam and Ian Ruthven and Justin Zobel}, title = {{An Exploration of Evaluation Metrics for Mobile Push Notifications}}, booktitle = {{Proceedings of the 39th International ACM SIGIR conference on Research and Development in Information Retrieval, SIGIR 2016, Pisa, Italy, July 17-21, 2016}}, pages = {741--744}, publisher = {ACM}, year = {2016}, url = {https://doi.org/10.1145/2911451.2914694}, doi = {https://doi.org/10.1145/2911451.2914694} }