AdSight: Scalable and Accurate Quantification of User Attention in Multi-Slot Sponsored Search.

@inproceedings{villaizanvallelado-2025-adsight, author = {Mario Villaiz\'{a}n-Vallelado and Matteo Salvatori and Kayhan Latifzadeh and Antonio Penta and Luis A. Leiva and Ioannis Arapakis}, editor = {Nicola Ferro and Maria Maistro and Gabriella Pasi and Omar Alonso and Andrew Trotman and Suzan Verberne}, title = {{AdSight: Scalable and Accurate Quantification of User Attention in Multi-Slot Sponsored Search}}, booktitle = {{Proceedings of the 48th International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2025, Padua, Italy, July 13-18, 2025}}, pages = {255--265}, publisher = {ACM}, year = {2025}, url = {https://doi.org/10.1145/3726302.3729891}, doi = {https://doi.org/10.1145/3726302.3729891} }