ESCM2: Entire Space Counterfactual Multi-Task Model for Post-Click Conversion Rate Estimation.
Hao Wang|Tai-Wei Chang|Tianqiao Liu|Jianmin Huang|Zhichao Chen|Chao Yu|Ruopeng Li|Wei Chu
| Anthology ID: | DBLP:conf/sigir/WangCLHCYLC22 |
|---|---|
| Volume: | SIGIR '22: The 45th International ACM SIGIR Conference on Research and Development in Information Retrieval, Madrid, Spain, July 11 - 15, 2022 |
| Year: | 2022 |
| Venue: | Annual International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR) |
| Publisher: | ACM |
| Pages: | 363-372 |
| URL: | https://doi.org/10.1145/3477495.3531972 |
| DOI: | https://doi.org/10.1145/3477495.3531972 |
| DBLP: | conf/sigir/WangCLHCYLC22 |
| BibTeX: |
@inproceedings{wang-2022-escm2,
author = {Hao Wang and
Tai-Wei Chang and
Tianqiao Liu and
Jianmin Huang and
Zhichao Chen and
Chao Yu and
Ruopeng Li and
Wei Chu},
editor = {Enrique Amig\'{o} and
Pablo Castells and
Julio Gonzalo and
Ben Carterette and
J. Shane Culpepper and
Gabriella Kazai},
title = {{ESCM2: Entire Space Counterfactual Multi-Task Model for Post-Click Conversion Rate Estimation}},
booktitle = {{SIGIR '22: The 45th International ACM SIGIR Conference on Research and Development in Information Retrieval, Madrid, Spain, July 11 - 15, 2022}},
pages = {363--372},
publisher = {ACM},
year = {2022},
url = {https://doi.org/10.1145/3477495.3531972},
doi = {https://doi.org/10.1145/3477495.3531972}
}