Utilizing marginal net utility for recommendation in e-commerce.

@inproceedings{wang-2011-utilizing, author = {Jian Wang and Yi Zhang}, editor = {Wei-Ying Ma and Jian-Yun Nie and Ricardo Baeza-Yates and Tat-Seng Chua and W. Bruce Croft}, title = {{Utilizing marginal net utility for recommendation in e-commerce}}, booktitle = {{Proceeding of the 34th International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2011, Beijing, China, July 25-29, 2011}}, pages = {1003--1012}, publisher = {ACM}, year = {2011}, url = {https://doi.org/10.1145/2009916.2010050}, doi = {https://doi.org/10.1145/2009916.2010050} }