Hierarchically Modeling Micro and Macro Behaviors via Multi-Task Learning for Conversion Rate Prediction.

@inproceedings{wen-2021-hierarchically, author = {Hong Wen and Jing Zhang and Fuyu Lv and Wentian Bao and Tianyi Wang and Zulong Chen}, editor = {Fernando Diaz and Chirag Shah and Torsten Suel and Pablo Castells and Rosie Jones and Tetsuya Sakai}, title = {{Hierarchically Modeling Micro and Macro Behaviors via Multi-Task Learning for Conversion Rate Prediction}}, booktitle = {{SIGIR '21: The 44th International ACM SIGIR Conference on Research and Development in Information Retrieval, Virtual Event, Canada, July 11-15, 2021}}, pages = {2187--2191}, publisher = {ACM}, year = {2021}, url = {https://doi.org/10.1145/3404835.3463053}, doi = {https://doi.org/10.1145/3404835.3463053} }