Entire Space Multi-Task Modeling via Post-Click Behavior Decomposition for Conversion Rate Prediction.

@inproceedings{wen-2020-entire, author = {Hong Wen and Jing Zhang and Yuan Wang and Fuyu Lv and Wentian Bao and Quan Lin and Keping Yang}, editor = {Jimmy Huang and Yi Chang and Xueqi Cheng and Jaap Kamps and Vanessa Murdock and Ji-Rong Wen and Yiqun Liu}, title = {{Entire Space Multi-Task Modeling via Post-Click Behavior Decomposition for Conversion Rate Prediction}}, booktitle = {{Proceedings of the 43rd International ACM SIGIR conference on research and development in Information Retrieval, SIGIR 2020, Virtual Event, China, July 25-30, 2020}}, pages = {2377--2386}, publisher = {ACM}, year = {2020}, url = {https://doi.org/10.1145/3397271.3401443}, doi = {https://doi.org/10.1145/3397271.3401443} }