Large Scale Search Engine Marketing (SEM) at Airbnb.

@inproceedings{wong-2018-large, author = {James Wong and Brendan Collins and Ganesh Venkataraman}, editor = {Kevyn Collins-Thompson and Qiaozhu Mei and Brian D. Davison and Yiqun Liu and Emine Yilmaz}, title = {{Large Scale Search Engine Marketing (SEM) at Airbnb}}, booktitle = {{The 41st International ACM SIGIR Conference on Research & Development in Information Retrieval, SIGIR 2018, Ann Arbor, MI, USA, July 08-12, 2018}}, pages = {1357--1358}, publisher = {ACM}, year = {2018}, url = {https://doi.org/10.1145/3209978.3210207}, doi = {https://doi.org/10.1145/3209978.3210207} }