Temporal click model for sponsored search.

@inproceedings{xu-2010-temporal, author = {Wanhong Xu and Eren Manavoglu and Erick Cant\'{u}-Paz}, editor = {Fabio Crestani and St\'{e}phane Marchand-Maillet and Hsin-Hsi Chen and Efthimis N. Efthimiadis and Jacques Savoy}, title = {{Temporal click model for sponsored search}}, booktitle = {{Proceeding of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2010, Geneva, Switzerland, July 19-23, 2010}}, pages = {106--113}, publisher = {ACM}, year = {2010}, url = {https://doi.org/10.1145/1835449.1835470}, doi = {https://doi.org/10.1145/1835449.1835470} }