Follow the TRACE: Exploiting Post-Click Trajectories for Online Delayed Conversion Rate Prediction.

@inproceedings{zhang-2026-follow, author = {Xinyue Zhang and Yong Liang Goh and Renrong Weng and Yuanhao Ding and Xiang Ao and Xinyue Zhang and Yong Liang Goh and Renrong Weng and Yuanhao Ding}, editor = {Hannah Bast and Alistair Moffat and Falk Scholer and Marc Najork and Min Zhang and Hannah Bast and Marc Najork and Min Zhang}, title = {{Follow the TRACE: Exploiting Post-Click Trajectories for Online Delayed Conversion Rate Prediction}}, booktitle = {{Proceedings of the 49th International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2026, MelbourneVICAustralia, July 20-24, 2026}}, pages = {4328--4332}, publisher = {ACM}, year = {2026}, url = {https://doi.org/10.1145/3805712.3809862}, doi = {https://doi.org/10.1145/3805712.3809862} }