Hybrid Advertising in the Sponsored Search.
Zhen Zhang|Weian Li|Yuhan Wang|Qi Qi|Kun Huang
| Anthology ID: | DBLP:conf/sigir/ZhangLW0H25 |
|---|---|
| Volume: | Proceedings of the 48th International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2025, Padua, Italy, July 13-18, 2025 |
| Year: | 2025 |
| Venue: | Annual International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR) |
| Publisher: | ACM |
| Pages: | 2463-2472 |
| URL: | https://doi.org/10.1145/3726302.3729999 |
| DOI: | https://doi.org/10.1145/3726302.3729999 |
| DBLP: | conf/sigir/ZhangLW0H25 |
| BibTeX: |
@inproceedings{zhang-2025-hybrid,
author = {Zhen Zhang and
Weian Li and
Yuhan Wang and
Qi Qi and
Kun Huang},
editor = {Nicola Ferro and
Maria Maistro and
Gabriella Pasi and
Omar Alonso and
Andrew Trotman and
Suzan Verberne},
title = {{Hybrid Advertising in the Sponsored Search}},
booktitle = {{Proceedings of the 48th International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2025, Padua, Italy, July 13-18, 2025}},
pages = {2463--2472},
publisher = {ACM},
year = {2025},
url = {https://doi.org/10.1145/3726302.3729999},
doi = {https://doi.org/10.1145/3726302.3729999}
}