Negative Exclusion Filtering: Optimizing Ad Delivery Efficiency for Large-Scale Social Media Platforms.

@inproceedings{zhang-2025-negative, author = {Min Zhang and Ganlin Song and Fang Zhou and Dong Liang and Jianwei Xiao and Shengyu Huang and Lizhang Qin and Xi Yan and Rong Shi and Xiyuan Chen and Jing Xu and Zhaojun Zhang and Ye Wang and Gautam Srinivasan and Yang Wang and Qianru Li and Mahesh Masale and Zhengyu Zhang and Zeliang Chen and Ellie Wen and Puneet Sharma}, editor = {Nicola Ferro and Maria Maistro and Gabriella Pasi and Omar Alonso and Andrew Trotman and Suzan Verberne}, title = {{Negative Exclusion Filtering: Optimizing Ad Delivery Efficiency for Large-Scale Social Media Platforms}}, booktitle = {{Proceedings of the 48th International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2025, Padua, Italy, July 13-18, 2025}}, pages = {4239--4243}, publisher = {ACM}, year = {2025}, url = {https://doi.org/10.1145/3726302.3731940}, doi = {https://doi.org/10.1145/3726302.3731940} }