Generative Auto-Bidding with Unified Modeling and Exploration.

@inproceedings{zhang-2026-generative, author = {Mingming Zhang and Feiqing Zhuang and Hamed Zamani and Junxiong Zhu and Russell C. Swan and Chenliang Li and Robert R. Korfhage and Feiqing Zhuang and Hamed Zamani and Na Li and W. Bruce Croft and Fei Xiao and James Allan and Na Li and W. Bruce Croft and Shengjie Sun and Xiaowei Chen and Junxiong Zhu and Russell C. Swan and Fei Xiao and James Allan and Keping Yang and Lixin Zou and Chenliang Li and Robert R. Korfhage}, editor = {Hannah Bast and Alistair Moffat and Falk Scholer and Marc Najork and Min Zhang and Hannah Bast and Marc Najork and Min Zhang}, title = {{Generative Auto-Bidding with Unified Modeling and Exploration}}, booktitle = {{Proceedings of the 49th International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2026, MelbourneVICAustralia, July 20-24, 2026}}, pages = {2442--2452}, publisher = {ACM}, year = {2026}, url = {https://doi.org/10.1145/3805712.3809661}, doi = {https://doi.org/10.1145/3805712.3809661} }