Item-Targeting with Keyword Enhancement: A Hybrid Approach to Ads Targeting.

@inproceedings{zou-2026-itemtargeting, author = {Hua Zou and James Allan and Hua Zou and James Allan and Dipanwita Saha and Chen Yang and Surya Kallumadi and Ning Chen and Xinxin Shu and Zaid Alibadi and Chen Yang and Surya Kallumadi and Abraham Bagherjeiran and Rodrigo Nogueira and Xinxin Shu and Zaid Alibadi and Abraham Bagherjeiran and Rodrigo Nogueira}, editor = {Hannah Bast and Alistair Moffat and Falk Scholer and Marc Najork and Min Zhang and Hannah Bast and Marc Najork and Min Zhang}, title = {{Item-Targeting with Keyword Enhancement: A Hybrid Approach to Ads Targeting}}, booktitle = {{Proceedings of the 49th International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2026, MelbourneVICAustralia, July 20-24, 2026}}, pages = {5124--5128}, publisher = {ACM}, year = {2026}, url = {https://doi.org/10.1145/3805712.3808472}, doi = {https://doi.org/10.1145/3805712.3808472} }