Lexical Matching of Queries and Ads Bid Terms in Sponsored Search.
Ricardo Baeza-Yates|Guoqiang Wang
| Anthology ID: | DBLP:conf/spire/Baeza-YatesW16 |
|---|---|
| Volume: | String Processing and Information Retrieval - 23rd International Symposium, SPIRE 2016, Beppu, Japan, October 18-20, 2016, Proceedings |
| Year: | 2016 |
| Venue: | Symposium on String Processing and Information Retrieval (SPIRE) |
| Pages: | 231-239 |
| URL: | https://doi.org/10.1007/978-3-319-46049-9_22 |
| DOI: | https://doi.org/10.1007/978-3-319-46049-9_22 |
| DBLP: | conf/spire/Baeza-YatesW16 |
| BibTeX: |
@inproceedings{baezayates-2016-lexical,
author = {Ricardo Baeza-Yates and
Guoqiang Wang},
editor = {Shunsuke Inenaga and
Kunihiko Sadakane and
Tetsuya Sakai},
title = {{Lexical Matching of Queries and Ads Bid Terms in Sponsored Search}},
booktitle = {{String Processing and Information Retrieval - 23rd International Symposium, SPIRE 2016, Beppu, Japan, October 18-20, 2016, Proceedings}},
series = {Lecture Notes in Computer Science},
volume = {9954},
pages = {231--239},
year = {2016},
url = {https://doi.org/10.1007/978-3-319-46049-9_22},
doi = {https://doi.org/10.1007/978-3-319-46049-9_22}
}