Scalable hierarchical multitask learning algorithms for conversion optimization in display advertising.

@inproceedings{ahmed-2014-scalable, author = {Amr Ahmed and Abhimanyu Das and Alexander J. Smola}, editor = {Ben Carterette and Fernando Diaz and Carlos Castillo and Donald Metzler}, title = {{Scalable hierarchical multitask learning algorithms for conversion optimization in display advertising}}, booktitle = {{Seventh ACM International Conference on Web Search and Data Mining, WSDM 2014, New York, NY, USA, February 24-28, 2014}}, pages = {153--162}, publisher = {ACM}, year = {2014}, url = {https://doi.org/10.1145/2556195.2556264}, doi = {https://doi.org/10.1145/2556195.2556264} }