Genie: An Open Box Counterfactual Policy Estimator for Optimizing Sponsored Search Marketplace.

@inproceedings{bayir-2019-genie, author = {Murat Ali Bayir and Mingsen Xu and Yaojia Zhu and Yifan Shi}, editor = {J. Shane Culpepper and Alistair Moffat and Paul N. Bennett and Kristina Lerman}, title = {{Genie: An Open Box Counterfactual Policy Estimator for Optimizing Sponsored Search Marketplace}}, booktitle = {{Proceedings of the Twelfth ACM International Conference on Web Search and Data Mining, WSDM 2019, Melbourne, VIC, Australia, February 11-15, 2019}}, pages = {465--473}, publisher = {ACM}, year = {2019}, url = {https://doi.org/10.1145/3289600.3290969}, doi = {https://doi.org/10.1145/3289600.3290969} }