Maximizing product adoption in social networks.

@inproceedings{bhagat-2012-maximizing, author = {Smriti Bhagat and Amit Goyal and Laks V. S. Lakshmanan}, editor = {Eytan Adar and Jaime Teevan and Eugene Agichtein and Yoelle Maarek}, title = {{Maximizing product adoption in social networks}}, booktitle = {{Proceedings of the Fifth International Conference on Web Search and Web Data Mining, WSDM 2012, Seattle, WA, USA, February 8-12, 2012}}, pages = {603--612}, publisher = {ACM}, year = {2012}, url = {https://doi.org/10.1145/2124295.2124368}, doi = {https://doi.org/10.1145/2124295.2124368} }