Bid generation for advanced match in sponsored search.

@inproceedings{broder-2011-bid, author = {Andrei Z. Broder and Evgeniy Gabrilovich and Vanja Josifovski and George Mavromatis and Alexander J. Smola}, editor = {Irwin King and Wolfgang Nejdl and Hang Li}, title = {{Bid generation for advanced match in sponsored search}}, booktitle = {{Proceedings of the Forth International Conference on Web Search and Web Data Mining, WSDM 2011, Hong Kong, China, February 9-12, 2011}}, pages = {515--524}, publisher = {ACM}, year = {2011}, url = {https://doi.org/10.1145/1935826.1935901}, doi = {https://doi.org/10.1145/1935826.1935901} }