Introduction to display advertising: a half-day tutorial.

@inproceedings{broder-2011-introduction, author = {Andrei Z. Broder and Vanja Josifovski and Jayavel Shanmugasundaram}, editor = {Irwin King and Wolfgang Nejdl and Hang Li}, title = {{Introduction to display advertising: a half-day tutorial}}, booktitle = {{Proceedings of the Forth International Conference on Web Search and Web Data Mining, WSDM 2011, Hong Kong, China, February 9-12, 2011}}, pages = {3--4}, publisher = {ACM}, year = {2011}, url = {https://doi.org/10.1145/1935826.1935832}, doi = {https://doi.org/10.1145/1935826.1935832} }