Consistent Transformation of Ratio Metrics for Efficient Online Controlled Experiments.

@inproceedings{budylin-2018-consistent, author = {Roman Budylin and Alexey Drutsa and Ilya Katsev and Valeriya Tsoy}, editor = {Yi Chang and ChengXiang Zhai and Yan Liu and Yoelle Maarek}, title = {{Consistent Transformation of Ratio Metrics for Efficient Online Controlled Experiments}}, booktitle = {{Proceedings of the Eleventh ACM International Conference on Web Search and Data Mining, WSDM 2018, Marina Del Rey, CA, USA, February 5-9, 2018}}, pages = {55--63}, publisher = {ACM}, year = {2018}, url = {https://doi.org/10.1145/3159652.3159699}, doi = {https://doi.org/10.1145/3159652.3159699} }