Click Through Rate Prediction for Local Search Results.

@inproceedings{cacheda-2017-click, author = {Fidel Cacheda and Nicola Barbieri and Roi Blanco}, editor = {Maarten de Rijke and Milad Shokouhi and Andrew Tomkins and Min Zhang}, title = {{Click Through Rate Prediction for Local Search Results}}, booktitle = {{Proceedings of the Tenth ACM International Conference on Web Search and Data Mining, WSDM 2017, Cambridge, United Kingdom, February 6-10, 2017}}, pages = {171--180}, publisher = {ACM}, year = {2017}, url = {https://doi.org/10.1145/3018661.3018683}, doi = {https://doi.org/10.1145/3018661.3018683} }