Marketing Budget Allocation with Offline Constrained Deep Reinforcement Learning.

@inproceedings{cai-2023-marketing, author = {Tianchi Cai and Jiyan Jiang and Wenpeng Zhang and Shiji Zhou and Xierui Song and Li Yu and Lihong Gu and Xiaodong Zeng and Jinjie Gu and Guannan Zhang}, editor = {Tat-Seng Chua and Hady Wirawan Lauw and Luo Si and Evimaria Terzi and Panayiotis Tsaparas}, title = {{Marketing Budget Allocation with Offline Constrained Deep Reinforcement Learning}}, booktitle = {{Proceedings of the Sixteenth ACM International Conference on Web Search and Data Mining, WSDM 2023, Singapore, 27 February 2023 - 3 March 2023}}, pages = {186--194}, publisher = {ACM}, year = {2023}, url = {https://doi.org/10.1145/3539597.3570486}, doi = {https://doi.org/10.1145/3539597.3570486} }