Real-Time Bidding by Reinforcement Learning in Display Advertising.

@inproceedings{cai-2017-realtime, author = {Han Cai and Kan Ren and Weinan Zhang and Kleanthis Malialis and Jun Wang and Yong Yu and Defeng Guo}, editor = {Maarten de Rijke and Milad Shokouhi and Andrew Tomkins and Min Zhang}, title = {{Real-Time Bidding by Reinforcement Learning in Display Advertising}}, booktitle = {{Proceedings of the Tenth ACM International Conference on Web Search and Data Mining, WSDM 2017, Cambridge, United Kingdom, February 6-10, 2017}}, pages = {661--670}, publisher = {ACM}, year = {2017}, url = {https://doi.org/10.1145/3018661.3018702}, doi = {https://doi.org/10.1145/3018661.3018702} }