Computational advertising: leveraging user interaction & contextual factors for improved ad relevance & targeting.

@inproceedings{dave-2012-computational, author = {Kushal S. Dave}, editor = {Eytan Adar and Jaime Teevan and Eugene Agichtein and Yoelle Maarek}, title = {{Computational advertising: leveraging user interaction & contextual factors for improved ad relevance & targeting}}, booktitle = {{Proceedings of the Fifth International Conference on Web Search and Web Data Mining, WSDM 2012, Seattle, WA, USA, February 8-12, 2012}}, pages = {757--758}, publisher = {ACM}, year = {2012}, url = {https://doi.org/10.1145/2124295.2124387}, doi = {https://doi.org/10.1145/2124295.2124387} }