Improving the sensitivity of online controlled experiments by utilizing pre-experiment data.

@inproceedings{deng-2013-improving, author = {Alex Deng and Ya Xu and Ron Kohavi and Toby Walker}, editor = {Stefano Leonardi and Alessandro Panconesi and Paolo Ferragina and Aristides Gionis}, title = {{Improving the sensitivity of online controlled experiments by utilizing pre-experiment data}}, booktitle = {{Sixth ACM International Conference on Web Search and Data Mining, WSDM 2013, Rome, Italy, February 4-8, 2013}}, pages = {123--132}, publisher = {ACM}, year = {2013}, url = {https://doi.org/10.1145/2433396.2433413}, doi = {https://doi.org/10.1145/2433396.2433413} }