Zero to Hero: Exploiting Null Effects to Achieve Variance Reduction in Experiments with One-sided Triggering.

@inproceedings{deng-2023-zero, author = {Alex Deng and Lo-Hua Yuan and Naoya Kanai and Alexandre Salama-Manteau}, editor = {Tat-Seng Chua and Hady Wirawan Lauw and Luo Si and Evimaria Terzi and Panayiotis Tsaparas}, title = {{Zero to Hero: Exploiting Null Effects to Achieve Variance Reduction in Experiments with One-sided Triggering}}, booktitle = {{Proceedings of the Sixteenth ACM International Conference on Web Search and Data Mining, WSDM 2023, Singapore, 27 February 2023 - 3 March 2023}}, pages = {823--831}, publisher = {ACM}, year = {2023}, url = {https://doi.org/10.1145/3539597.3570413}, doi = {https://doi.org/10.1145/3539597.3570413} }