Econometric analysis and digital marketing: how tomeasure the effectiveness of an ad.

@inproceedings{farahat-2013-econometric, author = {Ayman Farahat and James Shanahan}, editor = {Stefano Leonardi and Alessandro Panconesi and Paolo Ferragina and Aristides Gionis}, title = {{Econometric analysis and digital marketing: how tomeasure the effectiveness of an ad}}, booktitle = {{Sixth ACM International Conference on Web Search and Data Mining, WSDM 2013, Rome, Italy, February 4-8, 2013}}, pages = {785--786}, publisher = {ACM}, year = {2013}, url = {https://doi.org/10.1145/2433396.2433502}, doi = {https://doi.org/10.1145/2433396.2433502} }