Sampling dilemma: towards effective data sampling for click prediction in sponsored search.

@inproceedings{feng-2014-sampling, author = {Jun Feng and Jiang Bian and Taifeng Wang and Wei Chen and Xiaoyan Zhu and Tie-Yan Liu}, editor = {Ben Carterette and Fernando Diaz and Carlos Castillo and Donald Metzler}, title = {{Sampling dilemma: towards effective data sampling for click prediction in sponsored search}}, booktitle = {{Seventh ACM International Conference on Web Search and Data Mining, WSDM 2014, New York, NY, USA, February 24-28, 2014}}, pages = {103--112}, publisher = {ACM}, year = {2014}, url = {https://doi.org/10.1145/2556195.2556242}, doi = {https://doi.org/10.1145/2556195.2556242} }