Learning website hierarchies for keyword enrichment in contextual advertising.
Pavan Kumar GM|Krishna P. Leela|Mehul Parsana|Sachin Garg
| Anthology ID: | DBLP:conf/wsdm/GMLPG11 |
|---|---|
| Volume: | Proceedings of the Forth International Conference on Web Search and Web Data Mining, WSDM 2011, Hong Kong, China, February 9-12, 2011 |
| Year: | 2011 |
| Venue: | Web Search and Data Mining (WSDM) |
| Publisher: | ACM |
| Pages: | 425-434 |
| URL: | https://doi.org/10.1145/1935826.1935892 |
| DOI: | https://doi.org/10.1145/1935826.1935892 |
| DBLP: | conf/wsdm/GMLPG11 |
| BibTeX: |
@inproceedings{gm-2011-learning,
author = {Pavan Kumar GM and
Krishna P. Leela and
Mehul Parsana and
Sachin Garg},
editor = {Irwin King and
Wolfgang Nejdl and
Hang Li},
title = {{Learning website hierarchies for keyword enrichment in contextual advertising}},
booktitle = {{Proceedings of the Forth International Conference on Web Search and Web Data Mining, WSDM 2011, Hong Kong, China, February 9-12, 2011}},
pages = {425--434},
publisher = {ACM},
year = {2011},
url = {https://doi.org/10.1145/1935826.1935892},
doi = {https://doi.org/10.1145/1935826.1935892}
}