Learning website hierarchies for keyword enrichment in contextual advertising.

Pavan Kumar GM|Krishna P. Leela|Mehul Parsana|Sachin Garg


Anthology ID:DBLP:conf/wsdm/GMLPG11
Volume:Proceedings of the Forth International Conference on Web Search and Web Data Mining, WSDM 2011, Hong Kong, China, February 9-12, 2011
Year:2011
Venue:Web Search and Data Mining (WSDM)
Publisher:ACM
Pages:425-434
URL:https://doi.org/10.1145/1935826.1935892
DOI:https://doi.org/10.1145/1935826.1935892
DBLP:conf/wsdm/GMLPG11
BibTeX:
@inproceedings{gm-2011-learning, author = {Pavan Kumar GM and Krishna P. Leela and Mehul Parsana and Sachin Garg}, editor = {Irwin King and Wolfgang Nejdl and Hang Li}, title = {{Learning website hierarchies for keyword enrichment in contextual advertising}}, booktitle = {{Proceedings of the Forth International Conference on Web Search and Web Data Mining, WSDM 2011, Hong Kong, China, February 9-12, 2011}}, pages = {425--434}, publisher = {ACM}, year = {2011}, url = {https://doi.org/10.1145/1935826.1935892}, doi = {https://doi.org/10.1145/1935826.1935892} }