Improving ad relevance in sponsored search.
Dustin Hillard|Stefan Schroedl|Eren Manavoglu|Hema Raghavan|Chris Leggetter
| Anthology ID: | DBLP:conf/wsdm/HillardSMRL10 |
|---|---|
| Volume: | Proceedings of the Third International Conference on Web Search and Web Data Mining, WSDM 2010, New York, NY, USA, February 4-6, 2010 |
| Year: | 2010 |
| Venue: | Web Search and Data Mining (WSDM) |
| Publisher: | ACM |
| Pages: | 361-370 |
| URL: | https://doi.org/10.1145/1718487.1718532 |
| DOI: | https://doi.org/10.1145/1718487.1718532 |
| DBLP: | conf/wsdm/HillardSMRL10 |
| BibTeX: |
@inproceedings{hillard-2010-improving,
author = {Dustin Hillard and
Stefan Schroedl and
Eren Manavoglu and
Hema Raghavan and
Chris Leggetter},
editor = {Brian D. Davison and
Torsten Suel and
Nick Craswell and
Bing Liu},
title = {{Improving ad relevance in sponsored search}},
booktitle = {{Proceedings of the Third International Conference on Web Search and Web Data Mining, WSDM 2010, New York, NY, USA, February 4-6, 2010}},
pages = {361--370},
publisher = {ACM},
year = {2010},
url = {https://doi.org/10.1145/1718487.1718532},
doi = {https://doi.org/10.1145/1718487.1718532}
}