Shopping for products you don't know you need.

@inproceedings{jagabathula-2011-shopping, author = {Srikanth Jagabathula and Nina Mishra and Sreenivas Gollapudi}, editor = {Irwin King and Wolfgang Nejdl and Hang Li}, title = {{Shopping for products you don't know you need}}, booktitle = {{Proceedings of the Forth International Conference on Web Search and Web Data Mining, WSDM 2011, Hong Kong, China, February 9-12, 2011}}, pages = {705--714}, publisher = {ACM}, year = {2011}, url = {https://doi.org/10.1145/1935826.1935921}, doi = {https://doi.org/10.1145/1935826.1935921} }