A Sequential Test for Selecting the Better Variant: Online A/B testing, Adaptive Allocation, and Continuous Monitoring.

@inproceedings{ju-2019-sequential, author = {Nianqiao Ju and Diane Hu and Adam Henderson and Liangjie Hong}, editor = {J. Shane Culpepper and Alistair Moffat and Paul N. Bennett and Kristina Lerman}, title = {{A Sequential Test for Selecting the Better Variant: Online A/B testing, Adaptive Allocation, and Continuous Monitoring}}, booktitle = {{Proceedings of the Twelfth ACM International Conference on Web Search and Data Mining, WSDM 2019, Melbourne, VIC, Australia, February 11-15, 2019}}, pages = {492--500}, publisher = {ACM}, year = {2019}, url = {https://doi.org/10.1145/3289600.3291025}, doi = {https://doi.org/10.1145/3289600.3291025} }