Optimizing budget constrained spend in search advertising.
Chinmay Karande|Aranyak Mehta|Ramakrishnan Srikant
| Anthology ID: | DBLP:conf/wsdm/KarandeMS13 |
|---|---|
| Volume: | Sixth ACM International Conference on Web Search and Data Mining, WSDM 2013, Rome, Italy, February 4-8, 2013 |
| Year: | 2013 |
| Venue: | Web Search and Data Mining (WSDM) |
| Publisher: | ACM |
| Pages: | 697-706 |
| URL: | https://doi.org/10.1145/2433396.2433483 |
| DOI: | https://doi.org/10.1145/2433396.2433483 |
| DBLP: | conf/wsdm/KarandeMS13 |
| BibTeX: |
@inproceedings{karande-2013-optimizing,
author = {Chinmay Karande and
Aranyak Mehta and
Ramakrishnan Srikant},
editor = {Stefano Leonardi and
Alessandro Panconesi and
Paolo Ferragina and
Aristides Gionis},
title = {{Optimizing budget constrained spend in search advertising}},
booktitle = {{Sixth ACM International Conference on Web Search and Data Mining, WSDM 2013, Rome, Italy, February 4-8, 2013}},
pages = {697--706},
publisher = {ACM},
year = {2013},
url = {https://doi.org/10.1145/2433396.2433483},
doi = {https://doi.org/10.1145/2433396.2433483}
}