Optimizing budget constrained spend in search advertising.

Chinmay Karande|Aranyak Mehta|Ramakrishnan Srikant


Anthology ID:DBLP:conf/wsdm/KarandeMS13
Volume:Sixth ACM International Conference on Web Search and Data Mining, WSDM 2013, Rome, Italy, February 4-8, 2013
Year:2013
Venue:Web Search and Data Mining (WSDM)
Publisher:ACM
Pages:697-706
URL:https://doi.org/10.1145/2433396.2433483
DOI:https://doi.org/10.1145/2433396.2433483
DBLP:conf/wsdm/KarandeMS13
BibTeX:
@inproceedings{karande-2013-optimizing, author = {Chinmay Karande and Aranyak Mehta and Ramakrishnan Srikant}, editor = {Stefano Leonardi and Alessandro Panconesi and Paolo Ferragina and Aristides Gionis}, title = {{Optimizing budget constrained spend in search advertising}}, booktitle = {{Sixth ACM International Conference on Web Search and Data Mining, WSDM 2013, Rome, Italy, February 4-8, 2013}}, pages = {697--706}, publisher = {ACM}, year = {2013}, url = {https://doi.org/10.1145/2433396.2433483}, doi = {https://doi.org/10.1145/2433396.2433483} }