Efficient Creative Selection in Online Advertising using Top-Two Thompson Sampling.

@inproceedings{katsuragawa-2025-efficient, author = {Daiki Katsuragawa and Yusuke Kaneko and Kaito Ariu and Kenshi Abe}, editor = {Wolfgang Nejdl and S\"{o}ren Auer and Meeyoung Cha and Marie-Francine Moens and Marc Najork}, title = {{Efficient Creative Selection in Online Advertising using Top-Two Thompson Sampling}}, booktitle = {{Proceedings of the Eighteenth ACM International Conference on Web Search and Data Mining, WSDM 2025, Hannover, Germany, March 10-14, 2025}}, pages = {1090--1091}, publisher = {ACM}, year = {2025}, url = {https://doi.org/10.1145/3701551.3706128}, doi = {https://doi.org/10.1145/3701551.3706128} }