Balancing Revenue and Privacy with Signaling Schemes in Online Ad Auctions.

@inproceedings{liu-2025-balancing, author = {Hongtao Liu and Luxi Chen and Yiming Ding and Changcheng Li and Han Li and Peng Jiang and Weiran Shen}, editor = {Wolfgang Nejdl and S\"{o}ren Auer and Meeyoung Cha and Marie-Francine Moens and Marc Najork}, title = {{Balancing Revenue and Privacy with Signaling Schemes in Online Ad Auctions}}, booktitle = {{Proceedings of the Eighteenth ACM International Conference on Web Search and Data Mining, WSDM 2025, Hannover, Germany, March 10-14, 2025}}, pages = {512--520}, publisher = {ACM}, year = {2025}, url = {https://doi.org/10.1145/3701551.3703529}, doi = {https://doi.org/10.1145/3701551.3703529} }