Finding the right consumer: optimizing for conversion in display advertising campaigns.

@inproceedings{liu-2012-finding, author = {Yandong Liu and Sandeep Pandey and Deepak Agarwal and Vanja Josifovski}, editor = {Eytan Adar and Jaime Teevan and Eugene Agichtein and Yoelle Maarek}, title = {{Finding the right consumer: optimizing for conversion in display advertising campaigns}}, booktitle = {{Proceedings of the Fifth International Conference on Web Search and Web Data Mining, WSDM 2012, Seattle, WA, USA, February 8-12, 2012}}, pages = {473--482}, publisher = {ACM}, year = {2012}, url = {https://doi.org/10.1145/2124295.2124353}, doi = {https://doi.org/10.1145/2124295.2124353} }