APPNet: Automatic Feature Partitioning-Based Parameter Personalized Network for Conversion Prediction in E-commerce.

@inproceedings{liu-2026-appnet, author = {Shui Liu and Mingyuan Tao and Maofei Que and Pan Li and Zhuoran Zhuang}, title = {{APPNet: Automatic Feature Partitioning-Based Parameter Personalized Network for Conversion Prediction in E-commerce}}, booktitle = {{Proceedings of the Nineteenth ACM International Conference on Web Search and Data Mining, WSDM 2026, Boise, ID, USA, February 22-26, 2026}}, pages = {416--425}, publisher = {ACM}, year = {2026}, url = {https://doi.org/10.1145/3773966.3777922}, doi = {https://doi.org/10.1145/3773966.3777922} }