Improving CTR Prediction with Graph-Enhanced Interest Networks for Sparse Behavior Sequences.

@inproceedings{liu-2025-improving, author = {Xuanzhou Liu and Zhibo Xiao and Luwei Yang and Hansheng Xue and Jianxing Ma and Yujiu Yang}, editor = {Wolfgang Nejdl and S\"{o}ren Auer and Meeyoung Cha and Marie-Francine Moens and Marc Najork}, title = {{Improving CTR Prediction with Graph-Enhanced Interest Networks for Sparse Behavior Sequences}}, booktitle = {{Proceedings of the Eighteenth ACM International Conference on Web Search and Data Mining, WSDM 2025, Hannover, Germany, March 10-14, 2025}}, pages = {876--884}, publisher = {ACM}, year = {2025}, url = {https://doi.org/10.1145/3701551.3703567}, doi = {https://doi.org/10.1145/3701551.3703567} }