Predicting response in mobile advertising with hierarchical importance-aware factorization machine.

@inproceedings{oentaryo-2014-predicting, author = {Richard Jayadi Oentaryo and Ee-Peng Lim and Jia-Wei Low and David Lo and Michael Finegold}, editor = {Ben Carterette and Fernando Diaz and Carlos Castillo and Donald Metzler}, title = {{Predicting response in mobile advertising with hierarchical importance-aware factorization machine}}, booktitle = {{Seventh ACM International Conference on Web Search and Data Mining, WSDM 2014, New York, NY, USA, February 24-28, 2014}}, pages = {123--132}, publisher = {ACM}, year = {2014}, url = {https://doi.org/10.1145/2556195.2556240}, doi = {https://doi.org/10.1145/2556195.2556240} }