Personalized click model through collaborative filtering.

@inproceedings{shen-2012-personalized, author = {Si Shen and Botao Amber Hu and Weizhu Chen and Qiang Yang}, editor = {Eytan Adar and Jaime Teevan and Eugene Agichtein and Yoelle Maarek}, title = {{Personalized click model through collaborative filtering}}, booktitle = {{Proceedings of the Fifth International Conference on Web Search and Web Data Mining, WSDM 2012, Seattle, WA, USA, February 8-12, 2012}}, pages = {323--332}, publisher = {ACM}, year = {2012}, url = {https://doi.org/10.1145/2124295.2124336}, doi = {https://doi.org/10.1145/2124295.2124336} }