Predicting Online Purchase Conversion for Retargeting.

@inproceedings{yeo-2017-predicting, author = {Jinyoung Yeo and Sungchul Kim and Eunyee Koh and Seung-won Hwang and Nedim Lipka}, editor = {Maarten de Rijke and Milad Shokouhi and Andrew Tomkins and Min Zhang}, title = {{Predicting Online Purchase Conversion for Retargeting}}, booktitle = {{Proceedings of the Tenth ACM International Conference on Web Search and Data Mining, WSDM 2017, Cambridge, United Kingdom, February 6-10, 2017}}, pages = {591--600}, publisher = {ACM}, year = {2017}, url = {https://doi.org/10.1145/3018661.3018715}, doi = {https://doi.org/10.1145/3018661.3018715} }