Estimating ad group performance in sponsored search.

@inproceedings{yin-2014-estimating, author = {Dawei Yin and Bin Cao and Jian-Tao Sun and Brian D. Davison}, editor = {Ben Carterette and Fernando Diaz and Carlos Castillo and Donald Metzler}, title = {{Estimating ad group performance in sponsored search}}, booktitle = {{Seventh ACM International Conference on Web Search and Data Mining, WSDM 2014, New York, NY, USA, February 24-28, 2014}}, pages = {143--152}, publisher = {ACM}, year = {2014}, url = {https://doi.org/10.1145/2556195.2556257}, doi = {https://doi.org/10.1145/2556195.2556257} }