Explainable CTR Prediction via LLM Reasoning.

@inproceedings{yu-2025-explainable, author = {Xiaohan Yu and Li Zhang and Chong Chen}, editor = {Wolfgang Nejdl and S\"{o}ren Auer and Meeyoung Cha and Marie-Francine Moens and Marc Najork}, title = {{Explainable CTR Prediction via LLM Reasoning}}, booktitle = {{Proceedings of the Eighteenth ACM International Conference on Web Search and Data Mining, WSDM 2025, Hannover, Germany, March 10-14, 2025}}, pages = {707--716}, publisher = {ACM}, year = {2025}, url = {https://doi.org/10.1145/3701551.3703551}, doi = {https://doi.org/10.1145/3701551.3703551} }