A novel click model and its applications to online advertising.

@inproceedings{zhu-2010-novel, author = {Zeyuan Allen Zhu and Weizhu Chen and Tom Minka and Chenguang Zhu and Zheng Chen}, editor = {Brian D. Davison and Torsten Suel and Nick Craswell and Bing Liu}, title = {{A novel click model and its applications to online advertising}}, booktitle = {{Proceedings of the Third International Conference on Web Search and Web Data Mining, WSDM 2010, New York, NY, USA, February 4-6, 2010}}, pages = {321--330}, publisher = {ACM}, year = {2010}, url = {https://doi.org/10.1145/1718487.1718528}, doi = {https://doi.org/10.1145/1718487.1718528} }